Marketing partnership deal with Bauer Media

Gaming Realms, the creator and publisher of mobile real money and social games, is pleased to announce that is has signed a marketing partnership deal with Bauer Media UK (“Bauer”).

The three-year partnership and revenue share agreement with Bauer relates to Gaming Realms’ Spin Genie real-money gaming website. The partnership is committing significant media support to promote Spin Genie across Bauer’s radio, digital and magazine titles, including Heat and Closer magazines, and on Heat, Kiss, Magic and Absolute radio stations. The campaign also sees TV celebrity Louie Spence become the face of Spin Genie.

Commenting on the agreement, Patrick Southon, CEO of Gaming Realms, said: “We are incredibly excited about the developments happening during this new phase of the business. Our platform has already proven that it has class leading characteristics in terms of acquisition, retention and monetisation and it is exciting to be extending our marketing reach via these blue chip media companies.”

Gaming Realms and FremantleMedia launch Britain’s Got Talent Games site

Gaming Realms, the creator and publisher of mobile real money and social games, has launched BGTGames.com as part of a three-year agreement made earlier this year with FremantleMedia. The deal enables the development of gaming content under the ‘Britain’s Got Talent’ and ‘The X Factor’ brands.

The new BGTGames.com site has gone live ahead of this year’s Britain’s Got Talent series beginning this month. The site also includes a bespoke Britain’s Got Talent branded version of Gaming Realms’ leading game, Slingo.

The launch of BGTGames.com is backed by a significant marketing campaign across terrestrial TV and digital platforms, which will commence this month.

Commenting on this latest development, Patrick Southon, CEO of Gaming Realms, said:

“In a short space of time Gaming Realms has managed to sign agreements with two of the most popular entertainment shows on British television. This latest agreement will open us up to a sizable new audience with whom we expect our bespoke Slingo format to be very popular.”

Simon Murphy, Head of Gaming at FremantleMedia, added:

Gaming Realms is the perfect partner for these major brands. Its ability to build creative and innovative gaming content that resonates with our brands is extremely exciting. We expect this partnership to create both a new experience and a significant number of new players.”