The Giochidislots editorial team interviewed our Producer and Game Designer Benny Mathiesen, to discover the secrets behind the success of “Fowl Play”, a legendary IP that continues to enjoy huge success among players all over the world and to dominate the rankings of the most popular online slots .
Fowl Play is a legendary IP that resonates with players around the world, what is it that makes it so popular?
Fowl Play has captured the hearts of players around the world, and it’s easy to see why. For many, the game is a nostalgic favorite, bringing back fond memories of the original version that created a lasting emotional connection. But beyond the nostalgia, Fowl Play offers engaging bonus games, fun animations, and interactive features that keep the player engaged. Fowl Play is the perfect mix of fun, familiarity, and excitement!
How important is it for the long-term success of Slingo that you deliver games that incorporate popular IP from other titles and media?
Incorporating popular IP from other titles and media is crucial for the long-term success of Slingo. Players form emotional connections with these well-known franchises, which enhances their overall enjoyment of the game. By introducing recognizable brands, Slingo not only attracts new audiences but also engages players who may have never tried Slingo before, but are now eager to dive in because of the familiar IP.
In a competitive gaming market, recognizable IP gives Slingo that extra edge, making it more inviting and memorable. It’s truly a win-win for everyone—players, Slingo, and brand owners. Brand owners benefit from Slingo’s global reach and unique market position, while players get to enjoy fresh, exciting experiences with the brands they already love. This strategy strengthens Slingo’s appeal and helps ensure its continued growth and success.
Can you talk us through the game’s bonus features, is there a particular one that you think stands out the most?
I have to say, collaborating with WMG (The brand owners) was an absolute blast! Their IP is bursting with charm, and diving into their world was a real treat for our team. The beloved Chicken and Fox take center stage in the bonus features, adding a playful and compelling twist to the game. Our goal was to create a classic Slingo experience, and we succeeded by blending it with the iconic Fowl Play slot and the much-loved Egg Pick Bonus.
But we didn’t stop there. We wanted to expand the story, and WMG was fully on board with us introducing a brand-new Jackpot game. In this feature, a special egg is stolen by the mischievous fox, leading to a hilarious chicken retaliation. Players get the chance to join in on the fun and help the chickens launch the fox over hills and fields in a thrilling jackpot feature called “Flick a Fox”!
This addition doesn’t just stand out—it ties Slingo and Fowl Play together beautifully by bringing in a jackpot element that plays off the game’s most iconic characters. We’re incredibly proud of how our team has seamlessly merged the heart of Slingo with the charm of Fowl Play, creating a fun, memorable, and entertaining experience for players!
Is there a particular Slingo title that has performed exceptionally well with Italian players, and why do you think has it performed so well?
Slingo Da Vinci Diamonds is one the games that performed well during the years we are live in the market. Both mechanics and the famous title kept the Slingo players engaged in the Game. Slingo Golden Envelope our original title performed extremely well in the market together with Slingo China Shore. Here the oriental theme and the possibility to mix the Slingo mechanic to the bonus experience really drove a lot of traffic.
What new Slingo titles can Italian players expect throughout the rest of 2024?
Definitely the biggest news for Italy is Slingo Fowl Play, however towards the end of the year Slingo Journey of Asgard will also be launched in the market together with a few Christmas titles.
Original interview can be found here.
