Gaming Realms, the creator and publisher of mobile real money and social games, has launched BGTGames.com as part of a three-year agreement made earlier this year with FremantleMedia. The deal enables the development of gaming content under the ‘Britain’s Got Talent’ and ‘The X Factor’ brands.
The new BGTGames.com site has gone live ahead of this year’s Britain’s Got Talent series beginning this month. The site also includes a bespoke Britain’s Got Talent branded version of Gaming Realms’ leading game, Slingo.
The launch of BGTGames.com is backed by a significant marketing campaign across terrestrial TV and digital platforms, which will commence this month.
Commenting on this latest development, Patrick Southon, CEO of Gaming Realms, said:
“In a short space of time Gaming Realms has managed to sign agreements with two of the most popular entertainment shows on British television. This latest agreement will open us up to a sizable new audience with whom we expect our bespoke Slingo format to be very popular.”
Simon Murphy, Head of Gaming at FremantleMedia, added:
Gaming Realms is the perfect partner for these major brands. Its ability to build creative and innovative gaming content that resonates with our brands is extremely exciting. We expect this partnership to create both a new experience and a significant number of new players.”